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Cordial Medoc Original Vintage Poster

$1,500.00
Cordial Medoc Original Vintage Poster

Cordial Medoc was a claret based spiced liqueur made in Bordeaux from 1878. It contained Curacao oranges, cocoa, vanilla, violets and prunes, and, of course, the good red wine of Medoc. This classic liqueur once graced the shelves of better cocktail bars.

LeMonnier’s poster emphasises two marketing points: that the liqueur is a fun thing and that there is some medicinal value (if not romantic value) shown by the hearts.

The style is art deco and the image is crisp with bright colours. The work shows a humorous, light-hearted approach to advertising. LeMonnier is considered to be a master of stone lithography and this work is amongst his best.

This is an original lithograph vintage poster; it is not a reproduction. 

The poster is linen backed, and in A +condition. 

 




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